With plant-based alternatives on the rise, Gen Z has been ghosting dairy to explore other options. Through on-campus activations, social media, an interactive landing page and of course, swag. Midwest Dairy met Gen Z where they spent most of their time and let them know that dairy is equal parts nutritious and delicious.
Visit TravelingDairyMarket.com to see even more!
THE TEAM:
Maddie Spott, Copywriter
Madi Kurvers, Art Director + Designer
Matt Lunneborg, Creative Director
Terri Glynn, Web Developer
Tomas Villasenor, Designer ( Lettering)
Kyle Christman, Photographer
Metro Connections, Pop-Up Build
Midwest Dairy South sent college influencers “What’s Your Moo’d” kits designed to help them explore the both energizing and calming effects of dairy.
The Chill side was packed with cozy beverages, a mug, an aroma diffuser and a milk frother, all to help them unwind after a long day of classes
While the Cheesy side was packed with a cheeseboard, tools and a polaroid camera for a fun, dairy-filled night with friends.
The Team
Maddie Spott, Copywriter
Tomas Villasenor, Lettering
California Giant Berry Farms is known for their sweet, sustainable berries but wanted to convey to their retailer and trade partners that they’re harvesting more than just berries, they’re harvesting happiness.
The Team:
Maddie Spott, Copywriter
Matt Lunneborg, Creative Director
Sean Corcoran, Video
In efforts to engage with the largest fan army in the galaxy, The National Watermelon Promotion Board called on the #BTSArmy (the fan base for beloved KPop band, BTS) and boy did they answer.
🏆 - District 8 Award: Branded Content + Entertainment - American Advertising Federation 2020
🏆 - Silver Pin: Branded Content + Entertainment, The Show - Advertising Federation of Minnesota 2020
In celebration of serving the Minneapolis community for 100 years, Moss Optical wanted to revitalize their established brand and needed some fun new lingo to go accompany their new look.
Working with local creative studio, Finn + Gray, I was able to help Moss Optical craft a tone of voice that resonated with their ideal, Minnesota loving, audience.
This was also the first time I saw my work IRL and I was obvi super excited!
In the words of the great JVN, “Self-care is not selfish”, so what’s a better combo than getting a wax and saving the planet?!
As the internal Copywriter and Content Producer at Waxing the City, I wrote, produced, and directed the 2018 Arbor Day campaign. Resulting in thousands of organic views and 5,000 trees planted with our partner, One Tree Planted.
To celebrate your homerun of a haircut, Supercuts teamed up with the MLB to be the Official Hair Salon of Major League Baseball.
To make sure our fans were just as excited about the partnership, I worked with the internal Supercuts marketing team to write social copy for both the Supercuts and MLB Stars like Justin Verlander and Didi Gregorius.
Then, as the countdown to the 2019 Opening Day began, I lead the team with a creative countdown concept to ramp up excitement about the partnership with MLB and Supercuts.
I started at Anytime Fitness as a Social Media Specialist and ended as a Content Producer.
Throughout my time at Anytime Fitness I did everything from revamping the @AnytimeFitness Instagram page to be entirely user-generated content to working with AF’s agency partner, GDB, to execute the “Reserved for Anytime Fitness Members” parking spot campaign.
I also worked closely with the Content Strategist to write content for the Anytime Fitness blog, as well as produce multiple pieces of social content garnering over 1 million organic impressions on Facebook.
Press:
Shorty Awards - Anytime Fitness Family Instagram Album, Entered in User-Generated Content, 2016
Shorty Awards - Anytime Fitness Franchise-Wide Mass Publishing, Entered in Facebook, 2016
AdWeek - This Gym’s Reserved Parking Spots for Members Are the Farthest Ones From the Door
Feedspot - #6, Top 100 Fitness Blogs, Websites & Influencers in 2016